Holiday "Don't Drink & Drive" Campaign

Though the percentage of alcohol-related fatalities in the state has decreased over the past few years, Texas continues to lead the nation in alcohol-related traffic fatalities. In 2008, 975 people died in alcohol-related crashes on Texas roadways.

According to transportation safety experts, during December in Texas alone, more than 39,000 traffic crashes will injure 20,000 people and kill around 313 more. About 85 of those fatal crashes will involve someone who was
drinking. (Estimates are based on 2008 CRIS data.)

This year, TxDOT and Santa Claus have some advice for Texas motorists: drive sober this holiday season and avoid a stiff fine, losing your driver's license, jail time and a lump of coal in your stocking. For the 12th consecutive year, TxDOT is sponsoring a holiday-themed public education campaign to remind Texans not to drive if they've been drinking.

This holiday season join Santa and his reindeer on Facebook and MySpace to pledge to be a designated driver and take a fun quiz to find out "Which Reindeer Are You?"

Campaign Components

Media Type	Title	English	Spanish
TV	Reindeer Barn TV Spot: 30 sec.
TV	Reindeer Barn TV Spot: 10 sec.
Radio	Choir Radio Spot
Radio	Feliz Navidad Radio Spot
Billboard	Holiday Billboard
Fact Sheet	Campaign Fact Sheet
News Release	Campaign News Release